ADVERTISEMENT

DEFINITION OF ADVERTISEMENT    :

Advertisement is from of communicationused to persuade an audience to take some action with respect to products, ideas, or service. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological, advertising is also common.


 


DEFINITION OF ADVERTISEMENT FROM MORE PEOPLE :

1.    The non-personal communication of information usually paid for & usually persuasive in nature, about products (goods&services) or ideas by identified sponsor through various media. (Arenes.1996).
2.    Any paid frm of noun-personal communication about an organization, product, service, or idea from an identified sponsor. (Blech.1998).
3.    Paid non-personal communication from an identified sponsor using mass media to persuade influace an audience. (Wells,Burnet,&Moriaty. 1998).
4.    An informative message carried by a non personal medium & paid for by an identified sponsor whose organizationis identified in some way. (Zikmund&D’amico.1999*

Function Of Advertisemet :

•    Promotion
•    Communication
•    Information

Kind Of Advertisement :

•    Family
•    Announcement
•    Invitation
•    Request
•    Article
•    Offer

An advertisement must be polite, not show nudity and use short, dense, clear and interesting sentences.